You’re right, Apple is neither a hardware nor a software company, they are a marketing company. And they have been very successful in tapping into the emotional insecurity of a generation. A meme I saw on Minds a few days ago summed it up - Q: “How do you milk a sheep?”. A: “Launch a new iPhone and charge $1000 for it.

Opted for comfortable retirement before I was fifty due to health problems and burn out. Now spend my time writing and goofing around. Home: northern England..

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