Strategic narratives? Is this the latest buzzword among people who want to get rich but don’t really have a viable business model. Who cares about their company’s ‘story’, I want to know it’s track record or in the case of a start up, what they actually sell, not some little dork’s ‘vision’ of the future.
I read the above then checked what these people are saying to sell their companies against what the Finacial Times and WSJ had to say about their startups.
Result? I wouldn’t buy a used car from any of them.