“ In 2003, Google was a “nice” company”
No it wasn’t, Google was always a from for the World Domination Club, from day one the search engine was filtering search results to suit its own ends. And when we talk about “the leading browser” ought we not to be thinking in terms of their technical abilities rather than the fact that some may be the default software (I can’t bring myself to describe Chrome as a browser,) on smartphones and tablets.
Internet Explorer was for years numerically the most frequently used browser but it was never the best, likewise Chrome now, it is OK for quick lookups, but useless for anyone trying to retrieve reliable, in depth information from the web.
As for Google’s plan to “fix” online advertising, it probably involves Google stabbing rivals in the back by abusing its position, and sending many more businesses to the wall. As you might have guessed, I’m not a Google fan.