I love this Cassie. For yearsI've been arguing that 'data science' is a myth. Artificial Intelligence annoys me to because (I'm going to give away my age now,) the first program I wrote was loaded from punched paper tape, we had to perform IPL by setting arrays of bootstrap switches on the computer.
That sounds incredibly primitive now, but all of us knew exactly how computers worked and could see there is a lot more to intelligence than nand / nor.
I've often heard data science nerds say "Computers look for patters than humans cannot see." Well computers do what programmers make them do and people who are determined to find patters often find them where none exist.
Back in 2016 when Cambridge Analytica were busy on Facebook and America was in the grip of election fever I posted a parody of a kids song from the 1950s (shwing my age gain. The song, Nellie The Elephant has a chorus that goes:
"Nellie the Elephant packed her trunk
And said goodbye to the circus
Off she went with a Trumpety Trump
Trump, Trump, Trump."
In my childhood the song provked much silliness among us nine and ten year olds because in britain trimp is used as a euphemism for fart. So I posted my parody which was full of references to a certain presidential candidate and from then on I was inundated with pro Trump ads, anti Trump ads and vacations in Trump resorts.
What people need to reacquaint themselves with is that you can store The Complete Works Of Shakespeare, The Bible, Koran, Torah, Zoroastrial Avestas, Hindu Vedas and the Nordic Sagas on a computer disc along with Newton's Principia Mathematica, the published works of Einstein, Nils Bohr, Max Planck, Richard Feynman and Stephen Hawking, and throw in War and Peace and all thirty something of Terry Pratchetts Discworld novels and the coputer withh find any words or bookmarked passages the user requires but will not have any understanding of what a sincle one of those words means.
I wonder how many of these data scientists know what Boolean logic is?