Even a headline that read “Eating Oysters Will Make Danaerys from Game Of Thones desire you,” would not be enough to make me eat an oyster. The look like little bowls of snot.
Telling me that eating bananas will reduce my chances of developing cancer by five per cent (per cent of what?) will not induce me to try and swallow a food I have loathed since my earliest memories begin.
Telling me that I should make certain choices because they have been shown to improve the quality of life for mice will not convince me to change anything in my life unless I suddenly grown big ears, a twitchy nose and a long tail
So maybe the science communications people have a long way to go yet. Perhaps they should be honest and admit that science is boring and nerdy. And please, I don’t want to hear from anyone eager to tell me that without scientists we would not have computers and television and many other benefits of modern life. They are mostly techological or engineering developments.